A3577 has been around since May

The first useful regulatory record came from the U.S. FCC, where Apple's A3577 was described as Bluetooth over-ear headphones with an integrated rechargeable battery, microphone and antenna.

Most of the revealing material remained confidential, and the visible diagrams did not establish whether it belonged to the AirPods or Beats families. That changed quickly when unreleased Beats hardware with a matching new design began appearing on athletes ahead of and during the World Cup.

Brazil's ANATEL subsequently registered A3577. The newer UAE filing is more useful editorially because it reportedly includes both A3577 and the commercial name Beats 360.

Retailers leaked the practical part

Several UK store pages briefly went live before Beats had announced anything. Their descriptions presented the 360 as a considerably more modular headphone than Studio Pro.

Both the ear cushions and the padded section of the headband are described as replaceable. Performance Knit is listed as the standard material, with an UltraPlush alternative available separately.

That could matter more over several years of ownership than another cosmetic redesign. Ear pads compress, absorb sweat and eventually deteriorate, while headband padding can be harder to replace cleanly on many wireless headphones.

The sport positioning is unusually explicit

Those same listings assign the headphones an IPX4 water and sweat resistance rating. If the final product retains it, Beats 360 would become the brand's first water-rated over-ear model.

IPX4 is protection against splashes, not waterproofing. The useful scenario is a sweaty workout or an unexpected shower rather than taking the headphones swimming.

The physical design appears to follow that idea. Retail images show rounded cups, a mesh-like contact surface and a fold-flat mechanism, with a woven ripstop carrying case listed in the package.

There is an ANC number, but no measurement behind it yet

The leaked sales copy claims up to 1.75 times more noise cancellation than Beats Studio Pro. No frequency range, test environment or measurement method accompanies that figure in the material that has surfaced.

It is therefore a comparison claim, not evidence that users will perceive a 75% improvement. ANC performance varies significantly with frequency, fit and the type of noise being suppressed.

Other listed features include Transparency mode, Personalized Spatial Audio with dynamic head tracking, beamforming microphones and an AI-trained call-processing algorithm.

Battery life is less specific. The retailer language promises all-day playback with ANC enabled without attaching an hour count to it.

The $299 figure is still unofficial

One early listing placed Beats 360 at $299.99 in the United States. Another UK retailer displayed £331.99. Premature store databases can contain placeholder pricing, and Beats has not confirmed either figure.

Black, Cloud, Sky and Pink appear consistently as headphone finishes. Navy and Volt are more clearly associated with accessory cushion listings, so treating all six as confirmed complete-headphone colors would go beyond the available evidence.

There is still no announced launch date. As of August 24, the firmest new information is that a UAE regulatory filing connects the Beats 360 name with Apple's A3577 hardware.